The flexible electronics market in Europe is still developing, with business activities mainly confined to niche areas such as RFID/NFC tags, wearables, and healthcare. Despite the limited scope, there is immense potential for high value-added products. Key application areas include healthcare and medical devices, smart packaging and logistics, IoT sensors, industry and environmental monitoring, and automotive. Emerging opportunities also lie within the creative industries, particularly in fashion, as flexible electronics on textile substrates mature.